Impact Delivered
Explore how strategy, design, and AI translated into measurable business outcomes.
Product success demands more than great design. It requires products built around real business outcomes. We combine strategy, design and business-centric thinking to build and grow products that drive real business outcomes.
How We Increased Options Trading Adoption
Users were eager to invest in options, but the product’s complexity and steep learning curve created uncertainty, leading to drop-offs before placing a trade.
- Reduced complexity by packaging options into ready-made strategies
- Introduced beginner and advanced trading pathways
- Presented research-backed strategies with clear risk visibility to build trust
How We Significantly Reduced Support Tickets
Legacy support portals forced users to search FAQs instead of resolving common issues. Key actions were buried, creating friction and increasing support dependency.
- Proactively surfaced relevant help based on user context, eliminating the need to search.
- Identified the top support requests and surfaced them upfront for faster self-service.
- Mapped actions directly to cards, accounts, and transactions so users could resolve issues instantly.
How We Boosted BNPL Transactions
BNPL was buried within the checkout flow, and unfamiliar terminology prevented users from understanding its value—resulting in low discovery and adoption.
- Led with one-click payments instead of explaining BNPL during checkout.
- Moved BNPL to saved payment methods for higher discoverability.
- Reframed the experience around benefits instead of financial terminology.
How We Doubled Fixed Deposit Revenue
Users showed interest, but a high-friction journey led to very poor conversion. 70% users bounced at first step, too many deposit options led to decision paralysis.
- Reduced and simplified FD options to eliminate confusion and decision paralysis.
- Restructured the journey around user intent by prioritizing deposit amount and duration.
- Introduced suggested deposit amounts to encourage higher-value investments.
